PPC / Paid Search Analyst
The Big Phone Store
PPC / Paid Search Analyst
£30000
The Big Phone Store, Wolverhampton
- Full time
- Permanent
- Remote working
Posted 2 weeks ago, 19 May | Get your application in now before you miss out!
Closing date: Closing date not specified
job Ref: 7561ccaf254f49a3970fc111b410f45f
Full Job Description
The PPC / Paid Search Analyst are responsible for administering and helping to
manage Pay per Click media strategies for clients. The PPC Analyst can quickly
understand and support initiatives that will contribute to the goals and success of
client campaigns.
This is a commercial marketing role. We are not looking for creative
marketing candidates (e.g. logo design, content creation, social media
management).
Key Functional Areas of Responsibility:
- Perform daily account management and of pay per click accounts on Google
- Assist in the maintenance and monitoring of keyword bids, account daily and
- Manage and maintain updates for large keyword lists.
- Provide creative copy suggestions and graphical ad templates.
- Assist in the management of Display network placement lists on AdWords and
- Provide recommendations and execute strategies for keyword opportunities,
- Support the generation new paid search campaigns, ad groups, and accounts and
- Generate weekly and monthly client reporting for all major metrics, goals tracking,
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools,
- Monitor and evaluate search results and search performance across the major
- Communication to team and management on project development, timelines, and
- Work closely with the other team members to meet client goals.
Passion for Search and internet marketing. - Outstanding ability to think creatively, and identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline driven
- Ability to clearly and effectively articulate thoughts and points.
- Ability to learn new industries and new business types quickly and can apply this
- High levels of integrity, autonomy, and self-motivation.
- Excellent analytical, organizational, project management and time management
- Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
- Proficiency in MS Excel, PowerPoint, and Word.
- Experience with website analysis using a variety of analytics tools including Google - preferred.
- Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
- AdWords / Bing certification a plus.
- BS/BA degree preferred.
Permanent position - Flexible Working Hours
- Staff Discounts
- Overtime opportunities available
- Pay rate is negotiable depending on experience
- Pension Scheme
- Days out and other social events
- Free parking
AdWords, Yahoo, Bing and other search platforms for a variety of clients.
monthly budget caps, impression share, quality score and other important account
metrics.
through other contextual advertising platforms.
campaign structuring, targeting, display network, and other facets of paid search in
accordance with client goals.
aid in the creation of new paid search marketing initiatives.
revenue tracking, and other paid search initiatives.
and point out key areas of importance in accordance client goals.
search channels.
results.
atmosphere.
knowledge to internet marketing initiatives and achieving client goals.
skills.
Professional Skills & Qualifications
Analytics as well as internal reporting tools.